Saregama India Unveils UN40: A Fresh, Youth-Focused Cultural Festival in Bengaluru
In a bold move to redefine live entertainment for the digital age, Saregama India Ltd., one of the country’s most iconic entertainment companies, has announced the launch of UN40, a groundbreaking multi-genre cultural festival tailored specifically for audiences under the age of 40. Scheduled to take place over two exciting days on March 14 and 15, 2026, this vibrant event promises to be a melting pot of music, comedy, digital creativity, and immersive experiences, all set against the lively backdrop of NICE Grounds in Bengaluru.
Bridging Generations Through a Contemporary Cultural Experience
While UN40 is designed with a youthful demographic in mind, the organizers emphasize that it is an inclusive space where age is secondary to mindset. Attendees over 40 are welcome to participate—so long as they are accompanied by someone under 40. This approach underscores a core philosophy: the festival aims to foster shared cultural sensibilities, bridging generational gaps through shared passions and contemporary entertainment forms.
“UN40 is envisioned as a long-term festival property that reflects how younger audiences are engaging with live entertainment today,” explains Siddharth Anand Kumar, Executive Vice President of Films, Series, and Events at Saregama India Ltd. “Our goal is to create a platform that resonates with the evolving ways in which the youth connect with music, comedy, and digital culture, while also fostering meaningful interactions between creators and audiences.”
A Star-Studded Line-Up: Music, Comedy, and Digital Creators
The heart of UN40 beats with its diverse roster of artists and performers, representing a spectrum of genres from mainstream Bollywood tunes to regional and independent sounds. The inaugural edition will feature some of the biggest names in the Bollywood industry, along with digital sensations and emerging talents, making it a must-attend event for fans and connoisseurs alike.
Headlining the musical acts are renowned composer and singer Himesh Reshammiya, whose infectious melodies have defined Bollywood soundtracks for years; Talwiinder, known for blending Punjabi folk with contemporary beats; Aditya Rikhari, an emerging indie artist; Shalmali Kholgade, celebrated for her versatile vocals and chart-topping hits; and Flipperachi, a viral music sensation whose recent track in the film Dhurandhar gained widespread popularity. Notably, this marks Flipperachi’s first confirmed live performance in India, making it a significant milestone for fans and followers of digital music creators.
In addition to these headliners, the festival’s broader musical lineup encompasses a rich mix of talent, including Tony Kakkar, Santosh Narayanan, Paradox, Thaikkudam Bridge, and Raja Kumari. The inclusion of regional acts like Lashcurry and Pragati Nagpal highlights UN40’s commitment to showcasing diverse sounds from across India, spanning Bollywood, independent music scenes, and regional genres.
A Comedy Stage and Digital Creativity
Recognizing the importance of humor and digital content in today’s entertainment landscape, UN40 will feature a dedicated Comedy Stage. Stand-up comedians and creators such as Harsh Gujral, Inder Sahani, and Onkar Yadav will deliver performances designed to entertain, provoke thought, and connect with the youthful audience’s sense of humor.
Beyond music and comedy, the festival aims to engage attendees in innovative ways, emphasizing interactivity and digital engagement. A specially curated Gaming Zone will evoke nostalgia with classic tele-match style challenges, encouraging teams to participate in fun, competitive activities. This zone is intended to foster a communal atmosphere, where spectators and participants cheer each other on, creating a shared festival experience that extends beyond the main stage performances.
Immersive Experiences: The European-Style Beer Garden and Creator Interactions
One of the festival’s standout features is the European-style Beer Garden, envisioned as a social hub where attendees can relax, mingle, and interact with their favorite creators in an informal setting. This space will host a series of creator-led conversations, meet-and-greet sessions, and impromptu performances, offering fans a rare opportunity to engage directly with digital influencers and Bollywood personalities alike.
Prominent content creators such as Beyounick, Danny Pandit, Disha Madan, and RJ Princey will be present in the Beer Garden, providing a glimpse into the vibrant digital culture that now plays a pivotal role in shaping youth entertainment trends. This aspect of UN40 underscores the festival’s commitment to integrating traditional live performance with the digital-first content creation culture that is dominating Bollywood and other entertainment spheres.
Why UN40 Is a Game-Changer for Bollywood and Youth Culture
As Bollywood continues to evolve with new talent, innovative music styles, and digital influences, festivals like UN40 are poised to become essential platforms for showcasing this dynamic cultural shift. The festival’s focus on multi-genre entertainment mirrors the current trend in Bollywood, where crossover collaborations, genre-bending music, and digital-driven content are reshaping the industry landscape.
Moreover, UN40’s emphasis on creating shared experiences for younger audiences aligns with the global shift towards more participatory and immersive entertainment. It reflects how Bollywood, as a significant part of Indian popular culture, is adapting to the digital age by embracing new formats, creators, and interactive platforms to stay relevant and engaging.
Get Your Tickets Now and Join the Celebration
Tickets for UN40 are now available via , the official ticketing partner for the festival. Early bookings are recommended, as the event is expected to draw a large crowd eager to experience this new chapter in live entertainment tailored specifically for youth and digital culture enthusiasts.
Whether you’re a Bollywood fan, a digital creator, or simply someone looking for an exciting, interactive festival experience, UN40 promises to be a memorable celebration of contemporary Indian culture. With its diverse lineup, innovative experiences, and inclusive approach, this festival is set to redefine how young audiences engage with live entertainment in India and beyond.
Conclusion: A New Era for Bollywood and Youth Entertainment
As Saregama India Ltd. spearheads this innovative cultural festival, UN40 stands as a testament to the evolving landscape of Bollywood and youth entertainment. It highlights the importance of blending traditional music and comedy with digital content, interactive experiences, and community engagement. For fans, creators, and industry insiders alike, UN40 promises to be a landmark event—an exciting glimpse into the future of live, youth-centric Bollywood culture.
Stay tuned for more updates and prepare to immerse yourself in two days of vibrant music, comedy, digital creativity, and unforgettable experiences at UN40 in Bengaluru!
