Supply6 Bolsters Its Position in the Health & Wellness Sector with Kriti Sanon as Brand Ambassador and Investor
In a significant development that underscores the growing influence of celebrity endorsements in the Indian health and wellness industry, Bengaluru-based direct-to-consumer (D2C) nutrition brand Supply6 has announced Bollywood star and entrepreneur Kriti Sanon as its new brand ambassador and strategic investor. This collaboration marks a pivotal step in Supply6’s journey to expand its footprint within India’s burgeoning health-conscious consumer market and beyond.
From Consumer to Partner: Kriti Sanon’s Organic Connection with Supply6
The partnership between Supply6 and Kriti Sanon is rooted in authenticity and mutual appreciation. According to the company, it all began when Sanon, who is widely admired for her versatile roles in Bollywood and her growing interest in wellness, started incorporating Supply6’s products into her daily routine. Her genuine experience with the brand’s offerings eventually evolved into a deeper engagement, leading to discussions about her becoming not just a brand ambassador but also an investor.
Sanon’s journey with Supply6 exemplifies a modern trend where celebrities leverage their influence in the wellness space by endorsing brands they genuinely believe in. Her firsthand experience with Supply6’s range of products, including zero-sugar electrolytes and nutrient-rich wafers, has helped forge a credible and relatable partnership. Her active participation reflects her commitment to promoting practical, everyday health solutions—a message that resonates strongly with her vast fanbase and the wider consumer audience.
Supply6’s Mission: Simplifying Nutrition for the Urban Consumer
Founded in 2019 by entrepreneurs Vaibhav Bhandari and Rahul Jacob, Supply6 has carved a niche in the crowded health supplement landscape by emphasizing routine-based nutrition rather than fleeting fitness trends. The brand’s philosophy centers around integrating simple, effective nutritional habits into daily life—an approach that appeals to busy urban dwellers seeking sustainable health solutions.
The company’s product portfolio includes a variety of innovative offerings such as daily nutrition drinks, zero-sugar electrolytes, and protein-based wafers. Its flagship product, Supply6 Salts, a zero-sugar electrolyte supplement, was the first to catch Sanon’s attention, becoming a staple in her hydration routine. This product exemplifies Supply6’s commitment to providing clean, science-backed nutrition options that seamlessly fit into everyday routines.
Strategic Collaboration Aims to Cement Market Presence
By partnering with Kriti Sanon, Supply6 aims to deepen its connection with the urban youth demographic, emphasizing the importance of consistent habits like hydration and balanced nutrition. Co-founder Vaibhav Bhandari articulated that Sanon’s transition from consumer to investor aligns perfectly with the brand’s core philosophy—making health and wellness accessible and sustainable for all.
He emphasized that her involvement will catalyze Supply6’s growth trajectory by amplifying its message of practical wellness. “Kriti’s genuine experience with our products and her dedication to healthy living make her an ideal ambassador to inspire our audience to adopt simple, effective nutritional habits,” Bhandari stated.
Kriti Sanon’s Personal Connection and Broader Vision
Bollywood’s leading actress and rising entrepreneur Kriti Sanon expressed her enthusiasm about the collaboration, highlighting how Supply6’s focus on practical nutrition aligns with her personal health philosophy. She shared that the ease of incorporating Supply6’s products into her routine was a key factor in her decision to join the brand’s journey.
“What attracted me to Supply6 is their commitment to creating science-backed, easy-to-use nutritional solutions. As someone constantly on the move, I value products that are not only effective but also convenient,” Sanon explained. She further added that her trust in the brand’s scientific approach grew over time, making her involvement a natural extension of her belief in promoting sustainable health habits.
Recent Growth and Future Expansion
This strategic partnership comes at an exciting juncture for Supply6, which recently announced raising Rs 9.1 crore in a seed funding round led by Zeropearl VC. The investment is expected to fuel the brand’s growth, innovation, and international expansion plans, including entering markets like the United States.
In addition to strengthening its product lineup with innovative offerings such as the Protein Wafer Bar—containing 10 grams of protein with no maida or added sugar—Supply6 is also scaling its marketing efforts to reach a wider audience. Its recent collaborations with notable personalities like former South African cricket star AB de Villiers as an investor and brand ambassador underscore its strategic focus on building a robust brand presence.
Bollywood and Wellness: The New Power Duo
The collaboration between Supply6 and Kriti Sanon exemplifies a larger trend where Bollywood celebrities are increasingly becoming influential voices in health, fitness, and wellness industries. Their massive reach and aspirational appeal make them ideal ambassadors for brands aiming to promote healthy living among India’s youth and urban populations.
Sanon’s involvement is particularly significant given her status as one of Bollywood’s most popular and relatable actresses. Her active engagement in wellness initiatives not only boosts Supply6’s visibility but also reinforces the growing intersection of Bollywood and the health sector—a phenomenon that is reshaping consumer perceptions and preferences in India.
Looking Ahead: The Future of Supply6 in the Global Wellness Market
With its innovative product offerings, strategic investments, and celebrity endorsements, Supply6 is poised to emerge as a key player in the global health and wellness industry. Its focus on simplicity, science-backed nutrition, and sustainable habits aligns perfectly with the evolving needs of modern consumers.
As the brand expands internationally, including entering markets like the United States, it will likely leverage Bollywood’s global diaspora and the increasing popularity of Indian wellness brands worldwide. Kriti Sanon’s role as a brand ambassador and investor will serve as a vital bridge in this journey, helping to position Supply6 as a trusted, innovative, and accessible nutrition brand rooted in everyday wellness.
In Conclusion
The partnership between Supply6 and Kriti Sanon signifies more than just a celebrity endorsement—it represents a shift towards authentic, everyday health solutions driven by credible science and relatable personalities. As Bollywood continues to influence lifestyle choices across India and beyond, collaborations like these are set to redefine the future of health and wellness brands, blending star power with practical, sustainable nutrition.
With its focus on simplifying health routines and expanding into international markets, Supply6 is undoubtedly a brand to watch in the evolving landscape of Bollywood-influenced wellness initiatives. As more consumers seek accessible and science-backed nutrition options, brands like Supply6, powered by celebrity partnerships, will play a pivotal role in shaping the future of holistic health.
