Mrunal Thakur joins EBG Group as ambassador for Carlton Wellness platform

EBG Group Enters a New Era of Wellness Innovation with Bollywood Star Mrunal Thakur as Brand Ambassador for Carlton Wellness

In an exciting development within India’s rapidly evolving wellness and hospitality landscape, EBG Group, a dynamic and fast-growing Indian conglomerate, has announced a strategic partnership that signals its ambitious vision for the future. The conglomerate, renowned for its diversified interests spanning mobility, healthcare, real estate, lifestyle, food, services, technology, and education, has appointed acclaimed Bollywood actress Mrunal Thakur as the brand ambassador for its flagship wellness project, Carlton Wellness. This collaboration marks a significant milestone in EBG Group’s mission to establish India’s most credible, regulated, and premium wellness-hospitality ecosystem, blending luxury with holistic well-being.

Mrunal Thakur: The Perfect Face for India’s Premier Wellness Brand

With her rising popularity and reputation for authenticity, grace, and relatable charm, Mrunal Thakur embodies the qualities that Carlton Wellness aspires to project. Her association with the brand is set to elevate its visibility and resonate deeply with health-conscious consumers seeking a balance of luxury and holistic health. Mrunal’s natural elegance and genuine commitment to wellness make her an ideal ambassador to communicate the brand’s core values of authenticity, calm confidence, and long-term well-being.

A Partnership Rooted in Conscientious Luxury

Effective from the fiscal year 2025–26, Mrunal Thakur will feature prominently in Carlton Wellness’s brand films, digital storytelling campaigns, experiential wellness initiatives, and flagship property launches. The phased rollout across India aims to create a compelling narrative that highlights the brand’s unique approach to health and luxury. EBG Group’s leadership emphasizes that this partnership is not just about marketing but about fostering a meaningful connection with consumers who prioritize holistic health and longevity.

“Carlton Wellness is built on the idea of conscious luxury and long-term well-being,” stated a senior executive at EBG Group. “Mrunal Thakur reflects the calm confidence, authenticity, and balanced lifestyle that our brand embodies. This partnership reinforces our commitment to building a comprehensive and scalable wellness ecosystem in India, designed to meet the evolving needs of health-conscious individuals.”

Understanding Carlton Wellness: A Holistic and Innovative Approach to Wellness

At its core, Carlton Wellness aims to redefine the Indian wellness landscape by integrating clinical excellence with experiential offerings. The platform is envisioned as a comprehensive, premium, and interconnected network of wellness resorts, destination retreats, city-based spas, wellness-oriented residences, and vacation homes. The goal is to provide a seamless, holistic experience that combines traditional Indian healing practices with modern global standards.

Combining Tradition with Innovation

What sets Carlton Wellness apart is its innovative approach to wellness, which seamlessly integrates Ayurveda, naturopathy, mindfulness, hydrotherapy, and other holistic therapies. The platform adapts these practices to Indian lifestyles, emphasizing longevity, preventive care, and overall quality of life. The focus on longevity and preventive health aligns with global trends but is tailored specifically for India’s unique cultural and environmental context.

Moreover, Carlton Wellness’s model emphasizes the importance of mental well-being alongside physical health, offering curated programs that promote inner balance, stress reduction, and spiritual connection. This combination of clinical, experiential, and lifestyle-oriented wellness positions Carlton Wellness as a pioneer in India’s premium wellness sector.

Current Developments and Future Expansion Plans

Operational and Upcoming Projects

Already, several Carlton Wellness Spa formats are operational within select luxury hospitality and real estate developments, providing a glimpse into the brand’s innovative offerings. These spas offer a curated blend of traditional Indian therapies and modern wellness techniques, catering to discerning clients seeking personalized health solutions.

In addition, flagship retreats and resorts are nearing completion in key Indian cities such as Ahmedabad, Indore, and Manipal. These properties are designed to serve as holistic sanctuaries where guests can indulge in rejuvenating therapies, wellness activities, and health consultations tailored to their individual needs.

Strategic Market Expansion

Looking ahead, Carlton Wellness has outlined ambitious expansion plans that include entering prominent markets like Hyderabad, Bhubaneswar, Surat, Lucknow, Bangalore, and beyond. The brand aims to establish a robust presence in both metro cities and Tier-1 towns, capitalizing on India’s growing health and wellness consciousness.

By 2026, the platform plans to expand its footprint further into Maharashtra, Goa, Karnataka, Kerala, Rajasthan, and Uttarakhand. The expansion roadmap includes launching 20-30 new wellness spas across major urban centers, developing 4-6 destination retreats, and establishing 2-3 boutique wellness resorts in scenic or coastal locations. Additionally, plans are underway to create luxury wellness residential communities and vacation homes, offering long-term holistic living options.

Revenue Model and Financial Projections

Backed by a strong growth pipeline, EBG Group’s partnership with Carlton Wellness projects impressive financial milestones. The platform anticipates generating revenues between Rs 80-120 crores in FY 2025–26, with a significant increase to Rs 180-250 crores in FY 2026–27. Revenue streams will encompass spa memberships, retreat bookings, licensing agreements, revenue-sharing models, managed wellness residences, and curated wellness collaborations.

This diversified revenue approach is designed to sustain long-term growth while ensuring high standards of service and innovation. The company’s strategic focus on premium offerings, personalized experiences, and global wellness standards aims to position Carlton Wellness as a leader in India’s thriving wellness industry.

Vision for the Future: India’s Largest Regulated Wellness Network

Over the next five years, EBG Group and Carlton Wellness aspire to establish themselves as the most trusted and expansive wellness brand in India. By 2025–26, they aim to own flagship assets and dominate the urban spa segment. Their long-term vision includes expanding to over 50 wellness touchpoints nationwide by 2027–28, with plans to enter international markets such as the Gulf Cooperation Council (GCC) countries and Southeast Asia by 2029–30.

These strategic expansions are driven by the increasing global demand for holistic wellness, preventive healthcare, and luxury experiences. The company envisions a future where Indian wellness standards are recognized worldwide, blending traditional Indian healing practices with cutting-edge science and technology.

Concluding Remarks: A New Chapter in India’s Wellness Journey

With Mrunal Thakur’s star power and authenticity leading the way, EBG Group’s Carlton Wellness is poised to revolutionize India’s wellness and hospitality sectors. By focusing on longevity science, conscious luxury, and scalable wellness solutions, the platform aims to become India’s most trusted name in health, healing, and holistic living. This initiative not only redefines luxury but also emphasizes the importance of maintaining balance in an increasingly fast-paced world.

As India’s wellness industry continues to grow, Carlton Wellness’s innovative approach and strategic expansion plans signal a new era—one where health, happiness, and sustainable living are accessible to all, supported by the trusted influence of Bollywood’s rising star, Mrunal Thakur.