Ranveer Singh Joins CP PLUS as Brand Ambassador, Promoting Made-in-India Security
As connected devices become part of everyday life, security is increasingly about more than locking doors or installing a camera. Homes, offices, shops and public institutions are looking for smarter ways to monitor spaces, respond to risks and protect the people and assets that matter. Against this backdrop, Indian surveillance technology company CP PLUS has announced Bollywood actor Ranveer Singh as its brand ambassador.
The partnership brings together a prominent face of Indian popular culture and a company focused on security technology made for the domestic market. CP PLUS says the association will help make intelligent security more familiar and accessible to consumers across India, while reinforcing its emphasis on innovation, trust and indigenous manufacturing.
A Bollywood star fronting a security technology brand
Known for his energetic screen presence and wide appeal, Ranveer Singh is expected to help CP PLUS communicate the role that modern security systems can play in everyday life. The company’s message extends beyond surveillance cameras: connected security products can help households keep an eye on their property, enable businesses to monitor operations and support institutions responsible for public safety.
For a technology brand, a celebrity partnership can also make an unfamiliar category easier to discuss. Security products are often purchased only after a concern arises, even though planning ahead can help people make more informed choices. By associating its name with a well-known Bollywood personality, CP PLUS aims to bring greater attention to the value of preventive, technology-enabled protection.
Singh said he was excited to partner with a company that has helped set benchmarks in India’s security industry. He noted that technology is becoming increasingly important in creating safer homes, workplaces and communities, and described CP PLUS’s innovations as products built with India’s needs in mind.
Made-in-Bharat manufacturing and certification
CP PLUS has positioned domestic manufacturing as a central part of its identity. The company operates a large integrated manufacturing facility for video security products in Kadapa, Andhra Pradesh, and says its work supports the Government of India’s Make in India and Atmanirbhar Bharat initiatives.
Local production can be significant in a sector where reliability, product availability and technical support matter over the long term. A domestic manufacturing base may also help companies respond more closely to local market requirements, build supply-chain capabilities within India and strengthen the wider technology ecosystem. CP PLUS says its portfolio includes the country’s largest range of STQC-certified solutions, a certification that can be relevant to buyers assessing products for certain institutional and government applications.
For customers, certifications and manufacturing claims are useful starting points, but they are only part of a purchasing decision. Buyers also need to consider factors such as installation quality, data handling, after-sales service, compatibility with existing systems and the specific needs of the location being protected.
Leadership highlights trust and wider awareness
Aditya Khemka, Managing Director of CP PLUS, said the company’s purpose is to contribute to a safer and smarter India through trusted innovation. He added that, as technology becomes more integrated into daily routines, public awareness of intelligent security is increasingly important.
Khemka described Singh’s confidence, authenticity and ability to connect with audiences as a strong fit for the brand. Through the partnership, CP PLUS hopes to take its message about smart, Made-in-Bharat security solutions to consumers, businesses and institutions across the country.
The announcement also reflects a broader shift in how security is understood. Video surveillance and connected monitoring systems are no longer limited to large commercial sites. Depending on the product and installation, they can support a range of settings, from homes and retail outlets to schools, hospitals, transport networks and government facilities. As these systems become more accessible, clear information about their capabilities—and their limitations—will be important for responsible adoption.
Security needs across homes, businesses and public spaces
CP PLUS says its products currently protect millions of locations in India. These include residential properties, retail establishments, educational and healthcare institutions, transport infrastructure, government facilities and critical installations. The company attributes its reach to a combination of product development, Indian manufacturing and a nationwide distribution network.
Different environments require different approaches. A small business may prioritise monitoring entrances and stock areas, while a school or hospital may need coverage designed around multiple buildings and busy public spaces. In each case, the objective is not simply to install more cameras, but to select suitable equipment, place it effectively and ensure that the system is maintained and used appropriately.
Connected security also brings questions around privacy and responsible use. Organisations and homeowners should understand who can access recorded footage, how long it is retained and what safeguards protect it. Thoughtful planning can help ensure that security technology supports safety without overlooking the privacy of employees, customers, residents or visitors.
A new milestone in CP PLUS’s brand journey
The Ranveer Singh association marks another step in CP PLUS’s effort to connect its technology offering with a wider national conversation about safety and innovation. The company’s strategy combines brand visibility with a focus on indigenous manufacturing and a broad portfolio of surveillance solutions.
For consumers, the appointment may prompt a closer look at how smart security can fit into daily life. For the industry, it highlights how technology companies are increasingly using popular culture to explain products that were once viewed as specialist equipment. Whether the partnership leads to broader adoption will depend not only on its visibility, but also on the reliability, usability and support customers experience after installation.
As India continues to embrace connected lifestyles, the demand for dependable security solutions is likely to grow. CP PLUS and its new Bollywood brand ambassador are positioning the collaboration around a simple idea: that technology designed and made in India can help people feel more confident about protecting their homes, workplaces and communities.
