Ashneer Grover Reportedly in Talks to Join Pitch To Get Rich Season 2
Ashneer Grover may be returning to the entrepreneurial pitch room. The former BharatPe co-founder and managing director is rumoured to be joining the second season of Pitch To Get Rich as a judge. While the show’s makers have yet to confirm his involvement, his reported addition has already sparked interest among viewers familiar with his outspoken style on business reality television.
If the speculation proves true, Grover would join a panel that includes filmmaker and producer Karan Johar and actor Malaika Arora. Their combination of business experience, entertainment influence and fashion-world connections could give the new season a broader perspective as founders present their brands, defend their valuations and make the case for investment.
A familiar face in the pitch room
Grover became one of the most recognisable personalities on Shark Tank India Season 1, where his direct questions and sharp one-liners frequently became talking points. His direct approach earned him a devoted audience, although some viewers felt his feedback could be unusually blunt. That mix of candour and unpredictability helped make his appearances memorable—and could bring a similar energy to Pitch To Get Rich.
The reported move would also place Grover back in a format centred on entrepreneurs and high-stakes business decisions. Rather than simply presenting a polished brand story, contestants on a pitch show must explain how their companies make money, what sets them apart and why they believe their products can grow. A judge known for challenging founders may push contestants to support their claims with clear numbers and practical plans.
Grover has continued to appear in reality television since his Shark Tank India stint, including a role in Rise and Fall. A return to an investment-focused programme would mark a shift back toward the kind of founder scrutiny that first made him a widely discussed television personality.
What Season 1 brought to the format
The first season of Pitch To Get Rich brought together 14 founders from the fashion and lifestyle industries. Contestants took part in real-world business challenges before presenting their companies and seeking funding. The format combined the familiar tension of an investment pitch with a focus on brands that depend on design, customer identity and changing consumer tastes.
That focus creates a different set of questions from those typically asked of technology or finance start-ups. Fashion and lifestyle founders may need to explain how they build customer loyalty, manage inventory, respond to seasonal demand and stand out in a crowded market. They also have to show that a distinctive look or strong social-media following can translate into sustainable sales.
In Season 1, founders were asked to defend their strategies and valuations while making a case for why their brands deserved backing. With personalities from entertainment, fashion and business involved, the show aimed to connect creative ambition with commercial realities. A larger or more varied panel in Season 2 could make those conversations even more layered.
Bollywood, business and creator culture could meet on the panel
Season 2 is rumoured to feature guests and participants from Bollywood, business and the creator community. Names linked to the upcoming season include Malaika Arora, Karan Johar, Akshay Kumar and Sanjay Nigam, though the full line-up and each person’s role have not been officially confirmed.
The mix reflects how fashion businesses are increasingly shaped by more than product design alone. Celebrity partnerships can bring visibility, creators can help brands reach niche audiences, and business leaders can assess whether attention is likely to become repeat customers. If the show brings these viewpoints together, founders may face questions about both their commercial fundamentals and their ability to build a compelling public identity.
Grover has already appeared alongside Malaika and Johar in a video from the show’s wrap party, adding to speculation about his involvement. However, a shared appearance is not the same as an official casting announcement, and his position on the panel remains unconfirmed.
Why Grover’s possible addition matters
For viewers, Grover’s reported return could revive the lively disagreements and candid reactions that helped make business reality television popular. For contestants, his presence could mean a more demanding test of their financial assumptions. Founders may have to explain not only what their brand represents, but also how it plans to acquire customers, control costs and expand without losing its identity.
His reported involvement could also help distinguish the show from a conventional fashion competition. Pitch To Get Rich places business decisions at the centre of the story, asking whether a promising label can become a durable company. That emphasis may appeal to aspiring entrepreneurs as well as audiences who enjoy the negotiation and personality clashes of a televised pitch.
For now, the details remain speculation. The production team has not officially confirmed Grover as a judge, and the final Season 2 panel has yet to be announced. Until then, viewers will be watching for a formal reveal—and for an indication of how the show plans to build on its first season’s blend of fashion, funding and founder ambition.
Also Read: Aamir Khan reportedly opts out of the Ashneer Grover biopic over creative differences as Rahul Mody and Shraddha Kapoor look for a new actor.
