Ayushmann Khurrana and Sharvari to Bring ‘Jai Ambe’ to Mumbai’s Navratri Celebrations
Bollywood is set to meet the festive spirit of Navratri as Ayushmann Khurrana and Sharvari prepare to join celebrated singer Falguni Pathak at a garba festival in Mumbai. The actors are expected to introduce audiences to “Jai Ambe,” a festive track from their upcoming film Yeh Prem Mol Liya, and take part in the celebrations alongside fans.
The appearance is more than a conventional film promotion. By bringing the song to a live garba event, the film’s team is connecting its music with a tradition that has a strong place in Mumbai’s Navratri calendar. The outing also gives audiences an opportunity to experience the track in the setting it was made for: a lively celebration shaped by music, dance and community.
‘Jai Ambe’ Meets the Energy of Live Garba
Released as part of the film’s promotional campaign, “Jai Ambe” is a garba number from Yeh Prem Mol Liya, a family entertainer directed by Sooraj Barjatya. The track is composed by Himesh Reshammiya. According to the film’s makers, it is the composer’s first garba song, adding a new style to his work across Hindi film music.
Garba songs are closely associated with Navratri, when people gather in colourful outfits to dance in circles to devotional and celebratory music. A song introduced at a festival can take on a different character from the same track heard in a film or music video: the crowd’s participation, the live atmosphere and the repeated dance rhythms all become part of the experience. The makers’ decision to bring “Jai Ambe” to a Mumbai celebration gives the song a chance to connect with listeners beyond the screen.
At the event, Khurrana and Sharvari are expected to interact with attendees and join in the festivities. Their presence alongside Falguni Pathak is likely to draw attention from both film fans and garba enthusiasts. Pathak is widely associated with Navratri performances in Mumbai, where her music has become a familiar part of the season for generations of listeners.
A Festive Promotion with a Mumbai Connection
Mumbai’s Navratri events provide a natural setting for a film song rooted in garba. Each year, the city hosts large gatherings where music, dance and social celebration come together. For a movie promoting a festive track, appearing at one of these events allows the cast to meet audiences in a more informal, participatory environment than a standard press appearance.
The strategy also reflects how Bollywood promotions have increasingly moved into spaces where audiences are already gathering. Rather than relying solely on trailers, interviews and social media posts, film teams often bring songs to concerts, festivals and public celebrations. Such appearances can help a track gain momentum through live reactions, audience videos and word of mouth—especially when the music is designed for people to dance along to.
For “Jai Ambe,” the association with Pathak adds a further connection to the festive occasion. Her presence links the film’s new music with a performer audiences already recognise from Navratri celebrations. The event could also help introduce the song to listeners who may not yet be following updates about Yeh Prem Mol Liya.
What to Know About ‘Yeh Prem Mol Liya’
Yeh Prem Mol Liya stars Ayushmann Khurrana and Sharvari and is backed by Rajshri Productions in association with Mahaveer Jain Films. Sooraj Barjatya, known for directing family-focused Hindi cinema, is at the helm. The film is scheduled to arrive in theatres on November 27, 2026.
With the release date still ahead, the “Jai Ambe” launch offers an early glimpse of the film’s musical identity. The track’s festive character may also help the makers reach audiences who enjoy Hindi film songs as part of seasonal celebrations, not just as part of a movie soundtrack. That approach fits the broader appeal of garba music, which often travels between devotional gatherings, community events and popular entertainment.
The film’s promotional campaign is also drawing attention to its cast and creative team. A separate conversation around the project featured actor Geeta Agarwal Sharma discussing the film’s subject and the changing visibility of women in cinema. She described the story as having a different concept and spoke about how women buying more movie tickets has influenced the way Bollywood writes female characters. Her comments point to a wider shift in audience expectations, with viewers increasingly seeking characters who have distinct identities and meaningful roles in a story.
Why the Event Could Matter for the Film’s Music
Live performances can give a promotional song a useful first test: audiences’ response on the dance floor offers an immediate sense of whether its rhythm and hook connect. For “Jai Ambe,” a garba festival is especially relevant because it places the track among listeners who know the genre’s conventions and are ready to participate. A strong response could help the song build recognition ahead of the film’s theatrical release.
For Khurrana and Sharvari, the event also provides a chance to engage with fans in a setting that feels different from a film launch or studio interview. Their participation can make the promotion feel like part of the celebration, rather than an interruption to it. And for attendees, the evening promises a blend of live music, festive dancing and a preview of a forthcoming Bollywood film.
As Navratri brings Mumbai’s garba venues to life, the appearance by the Yeh Prem Mol Liya stars and Falguni Pathak is set to place “Jai Ambe” at the centre of the festivities. The event brings together a new film song, a familiar voice of the season and an audience ready to dance—an apt setting for a track hoping to make its mark before the movie reaches cinemas.
