Deepak Tijori Voices Concerns Over Gujarati Film ‘Get Set Go’ Removal Amid Bollywood Competition
In the vibrant world of Bollywood and regional Indian cinema, conflicts over screen space and audience attention are not uncommon. Recently, veteran actor and filmmaker Deepak Tijori, known for his memorable roles in Bollywood during the 1990s, has raised serious concerns about the treatment of regional films, specifically his Gujarati film ‘Get Set Go’. The film, which was released on August 7, 2023, faced an abrupt reduction in screening shows shortly after its debut, sparking a debate about fairness, support for regional cinema, and the influence of Bollywood blockbusters on smaller productions.
Background: The Release of ‘Get Set Go’ and Its Reception
‘Get Set Go’ marked Deepak Tijori’s foray into Gujarati cinema, a regional industry that has been gaining momentum over recent years. The film’s release was strategically timed, just a week before two major Bollywood releases—‘Batwara 1947’ and ‘Awarapan 2’—both of which garnered significant attention and marketing push. Despite the stiff competition and the crowded release schedule, ‘Get Set Go’ managed to attract a fair share of audience interest and performed reasonably well at the box office.
However, the film’s promising run was short-lived. According to Tijori, the number of shows for ‘Get Set Go’ was drastically reduced shortly after the Bollywood releases, raising eyebrows among industry insiders and regional filmmakers alike.
Deepak Tijori’s Candid Complaint: Unequal Treatment in Cinemas
In a recent interview with the media and through a video posted on GSTV News, Deepak Tijori expressed his disappointment and frustration over the sudden disappearance of ‘Get Set Go’ from many cinema halls in Gujarat. He stated, “We are facing a problem as our film is doing well. It was playing in a large number of shows. But the moment these two Hindi films (Batwara 1947 and Awarapan 2) were released, most of our shows simply vanished into thin air.“
He further elaborated on the perceived unfairness, emphasizing that regional cinema, especially Gujarati films, deserve equal respect and support. Tijori highlighted that ‘Get Set Go’ was not a low-budget venture but a project that involved significant investment, effort, and passion. “Look at the making videos of action scenes. The amount of hard work involved is immense. It’s no joke that just because two big Hindi films released, our film should be forgotten or sidelined,” he added.
The Broader Issue: Cinema Policies and Regional Film Support
Deepak Tijori’s concerns are rooted in a larger systemic issue within Indian cinema. Currently, many states, including Maharashtra, have policies mandating a certain percentage of screening time for Marathi films, aiming to promote regional language cinema and ensure its visibility in local markets. These policies have been effective in fostering regional film industries, providing them with a platform to thrive alongside Bollywood’s dominance.
However, Tijori pointed out that Gujarat lacks such mandated support for Gujarati films. He appealed to the government of Gujarat to introduce similar regulations that would ensure a minimum number of shows for regional films like ‘Get Set Go’. “A Gujarati film deserves respect in the state of Gujarat. Implementing a rule to reserve screening time for Gujarati cinema would be a vital step toward nurturing our local industry,” he urged.
Request for Government Intervention and Policy Change
Deepak Tijori’s appeal goes beyond mere words; it is a call for policy reform to protect and promote regional cinema in Gujarat. He emphasized that support should not be limited to just subsidies but should include structural measures like reserved screening times. Such policies would guarantee that regional films are given a fair chance to succeed and reach their audiences without being overshadowed by Bollywood blockbusters.
“Right now, what happened with us is that we woke up one morning to find our film no longer showing in Gujarat. It was a shocking realization. We need the government’s support to prevent this from happening to other regional filmmakers,” Tijori stated passionately.
Implications for Bollywood and Regional Cinema Dynamics
This incident underscores a broader conversation about the evolving landscape of Indian cinema, where Bollywood continues to dominate screens nationwide, often at the expense of regional industries. While Bollywood’s reach and financial power are undeniable, regional cinemas such as Gujarati, Marathi, Tamil, Telugu, and others have been carving out their space, driven by local stories, cultural nuances, and dedicated audiences.
However, the challenges remain significant. The competition for screen space often favors big-budget Hindi films, especially during holiday seasons or festival releases, leaving regional films struggling for visibility. Tijori’s comments highlight the need for balanced policies that recognize the importance of regional cinema as part of India’s diverse cultural fabric.
Bollywood’s Influence and Market Dynamics
In recent years, Bollywood has seen a surge in blockbuster releases, with high-profile stars and extensive marketing campaigns. These films often dominate theaters, especially in multiplexes that cater to urban audiences. While this drives box office revenues, it can inadvertently marginalize regional films, which may lack the same promotional budgets or distribution networks.
Nevertheless, the rising popularity of regional cinema, including Gujarati films like ‘Get Set Go’, indicates a shift in audience preferences. There is a growing appreciation for local stories and languages, which can be leveraged through supportive policies and fair exhibition practices. Bollywood, as the industry leader, has a role to play in fostering diversity rather than monopolizing screens.
The Road Ahead: Advocating for Fair Play and Regional Cinema Growth
Deepak Tijori’s outspoken stance is a wake-up call for policymakers, cinema exhibitors, and industry stakeholders to rethink existing norms. Implementing rules that reserve a portion of screening time for regional films could be a game-changer, ensuring that local talent and stories receive the recognition they deserve.
Moreover, fostering awareness and appreciation for regional cinema within mainstream Bollywood and among audiences can help bridge the gap. Film festivals, awards, and promotional collaborations are some avenues through which regional films can gain prominence.
Conclusion: Supporting Regional Films for a Diverse Bollywood Ecosystem
The controversy surrounding the removal of ‘Get Set Go’ from Gujarat theaters highlights the ongoing struggles faced by regional cinema in India. It underscores the importance of equitable policies, government support, and industry responsibility to nurture a healthy, diverse cinematic ecosystem. As Bollywood continues to expand its global footprint, it must also champion the growth of regional industries like Gujarati cinema, ensuring that India’s rich tapestry of stories continues to thrive on screens across the country.
Deepak Tijori’s call to action resonates with filmmakers, actors, and audiences alike: regional cinema deserves respect, support, and a fair chance to flourish. Only then can Indian cinema truly reflect the country’s cultural diversity and creative brilliance.
Stay Updated
For more updates on regional cinema, Bollywood news, and industry insights, stay connected with our latest reports and expert analyses. The future of Indian cinema depends on a balanced and inclusive approach that celebrates all its vibrant voices.
